Wave goodbye
to your to-do list.

Less time on admin. More time selling, building relationships and winning instructions. Send a voice note or a message, and it's handled.

Co-created by agents, for agents
Marketing 2 hrs ago
Brochure & social tiles for 14 Oakfield Road
Pull the photos and write the captions, ready to share.
AMJF
You and 1 ETA today
In progress
Follow-up 1 hr ago
Post-valuation note for the Hartleys
A warm follow-up to help win the instruction.
RAAM
You and 1 Ready
Ready for review
Admin just now
CRM tidied after today's viewings
Every call and message logged to the right person.
RA
You Submitted
Submitted
Real Agentonline
Drafted the pre-valuation pack for your 2pm at 14 Oakfield Road. Comparables and sold prices are in, ready for you to approve. PDF14 Oakfield Road — pre-valuation pack6 pages · tap to view
Approve & send 👍
Sent to the vendor
Send a voice note…

Own your
time.

Admin. Marketing. Follow-ups. Deals. Handled.
One voice note, a whole day handled

A voice note in. A day's work back.

Ask once, and the brochure, the market report, the follow-up, the social post and the diary all come back done, ready for your yes.

See it working

Say it. It's done.

Send a voice note on WhatsApp, the way you already do. It comes back done. The same jobs sit waiting on the website, ready for your yes.

On WhatsAppSend it the way you already text.
Real Agent Today
Done while you were out.
CRM tidiedToday's viewings logged Done
Brochure ready14 Oakfield Road Review
Market reportFor your 2pm valuation Review
Follow-up draftedThe Hartleys Send
Ask for anything…
All in one placeEvery job on the website, ready for your yes.

We save you hours.
You decide how you spend them.

Time back in your hands, every single day.
What it does

The work, off your desk.

Six jobs it runs in the background, learned from your own listings and your own words, handed back ready for you to check.

Admin, gone.

The office work that eats your day, picked up and done. You come back to a clear desk, not a longer list.

Your CRM, kept tidy.

Every call, email and message logged to the right person. Walk into each chat knowing what was last said and what comes next.

Marketing, handled.

A brochure, a microsite and social posts from one listing link. Drafted while you're still out on the road.

Valuations, prepped.

The figures, the comparables and a pre-valuation pack ready before you knock. You turn up with proof, not opinion.

No lead left cold.

A warm follow-up after every appointment, and steady touches that keep your old contacts thinking of you.

Deals that don't stall.

It chases the solicitors and keeps your client updated, so the sale keeps moving while you go win the next one.

Win the listing.
Skip the admin.

Stop letting busywork
hold you back.

The office work, off your desk. The day, back in your hands.

Prioritise what matters most. Your relationships, your growth, your life. Not busywork.

An estate agent checking Real Agent on their phone
Real Agent
Chase the solicitor on 9 Mill Lane?
Done. Chased, and your buyer's updated. ✓
Out on the road

Welcome to having your time back.

It lives where you already work: a voice note on WhatsApp between viewings, or a tap on the website. Ask for something on the doorstep, and it's waiting done by the time you're back in the car.

On WhatsApp

Just ask. It's done.

Run your admin straight from WhatsApp. Send a message, it's handled. No new system to learn, no login, no training day. You already know how to text, so ask in plain English and it comes back done.

And it keeps you on track. It messages you first — a nudge before the 4pm callback, a chase when a solicitor goes quiet. The calls and the jobs that move your deals never slip.
“Prep a pre-valuation pack” Done
“Pull a valuation together” Done
“Book a meeting” Done
“Book a viewing” Done
“Book a valuation” Done
“Put it in my calendar” Done
“Send a follow-up” Done
“Write a newsletter” Done
“Create social posts for a new listing” Done
“Write a coming-soon post” Done

Time to leave
admin behind.

Back to selling. Back to your customers. Back to you.
How it works

The paperwork, done for you.

A market report, a brochure, a follow-up. It does the reading and the writing in your own words. You read it, you say yes, then it sends. It never sends a thing on its own, and it all runs on your own private server.

Real Agent
Market report · 14 Oakfield Road
£485,000
Real Agent
Marketing proposal

Customised to your brand, your voice, your tone.

Every brochure, post and message comes out sounding like you — your logo, your colours, your words. Not generic. Yours.

Chase new business.
Not tasks.

Spend your hours where they pay. Win work, not paperwork.
Pricing

Start free. Move up when you want more off your plate.

Per seat. No per-office minimums.

Best for trying it on a property or two
Brochure
Free
 
A taste of the service, no card required.
  • A brochure, microsite and social tiles for a listing
  • Social posts ready to share
  • A simple way for your clients to reach you
See the portfolio
Best for a single agent on the road
Pro
£250
/ seat / month
Walk into every appointment ready to win it.
  • Everything in Brochure
  • A pre-valuation pack before every appointment
  • Post-valuation follow-up to win the instruction
  • Market figures ready for every vendor chat
Get started
Best for a small agency or busy office
Full
£500
/ seat / month
The full service, every job done for you.
  • Everything in Pro
  • A full valuation report for every appointment
  • Ongoing email nurtures, kept going over time
  • Every call, WhatsApp, email and note written up
Get started
Best for a whole branch or multi-office firm
Enterprise
POA
Price on application
The full service, set up around your whole firm.
  • Everything in Full
  • A setup shaped around how your firm works
  • A dedicated point of contact who knows your account
  • Account management as you grow
Talk to us

Two running costs sit outside your subscription on the paid plans: your own private server, and the software it's built on. You pay those straight to the provider, never to us, and we add nothing on top. We'll point you to a sensible size per seat.

Back to selling.

Straight from the people who use it

What agents are saying.

Real names, real agents. The first words are in, and more land here as we gather them.

Ed Lugg Estate agent

The system is so easy to use. I can now create bespoke pre-valuation and post-valuation websites with ease.

Ed LuggEstate agent
John Savage Estate agent

This is the real deal.

John SavageEstate agent
Ross Margetts Estate agent

Wow, these brochures are next level. So easy to use.

Ross MargettsEstate agent

Welcome to getting more done.

A message or a voice note, and the office work gets handled. Nothing goes out without your say-so, and it all runs on your own private server.

Your get-it-done era starts here

Start free.

Send us one of your listings. We'll send a brochure, a microsite and social tiles back, yours, free.

What do you want to do?

Pick your next move.

See it working on your own patch, or get a free brochure made from one of your listings. Either takes a minute.

Book a demo
Book a demo

See it on your
own patch.

Leave your name and the best way to reach you. A founder will show you Real Agent working on your own listings. No script, no hard sell.

Give us an email or a phone number, whichever you prefer.

Thanks — we'll be in touch.

Your message is in. A founder will reach out shortly.

Co-created by agents,
for agents.

Built by working estate agents, for working estate agents.
Meet the founders

Built by working agents.

Real Agent was built by working estate agents, for working estate agents. Three of the four founders still sell homes every week.

Adam Mackay
Adam MackayCOO & Co-founder

33 years in residential estate agency. Brokerage Director at Muvin Brokerage (eXp) and co-founder of Real Agency Club.

Working estate agent
Alex Pelosi-Buchanan
Alex Pelosi-BuchananDirector & Co-founder

15 years selling homes across Monmouthshire and South Wales. Founder of Beacons Real Estate (eXp) and a multi-award-winning agent: eXp UK Capper, Best Newcomer 2024 and Best Video 2024.

Working estate agent
Jamie Fisher
Jamie FisherCo-founder

25 years in residential estate agency. Owner of Jamie Fisher Properties / Muvin Property Brokerage and a founder member of Real Agency.

Working estate agent
Joel Smalley
Joel SmalleyCTO & Co-founder

30 years in capital markets and technology, building the engine behind Real Agent.

Building the engine